Last updated: May 17, 2012
At Build A Cookbook (“Build A Cookbook”), we recognize the importance of your
privacy. That said, it’s understandable that you may be concerned with the information you provide
to us or that is collected by us and how we use and disclose it. With these concerns in mind, we’ve
privacy practices for visitors to our Web site (the “Web site”). By using our Web site,
you consent to the collection, use and disclosure of your personal information as described in this
you visit the Web site to see if it has been updated since your last visit. If you have any questions
Types of Information We Collect
- Personal Information: Personal information is information to specifically
identify an individual, such as a customer’s name, address, telephone number, e-mail address, credit
card or other account number, and information about that individual’s activities when directly linked
to that person such as information about his or her purchases. Personal information also includes
demographic information, such as date of birth, gender, geographic area, and preferences, when such
information is linked to other personal information that identifies the individual.
- Aggregate Information: Personal information does not include “aggregate”
information. Aggregate information is data we collect about a group or category of products,
services or customers, from which individual customer identities have been removed. In other words,
information about how you use a service might be collected and combined with information about how
others use the same service, but no personal information will be included in the resulting data.
Likewise, information about the products you purchase might be collected and combined with
information about the products purchased by others. Aggregate data helps us understand trends and
customer needs so that we can better consider new products and services, and tailor existing
products and services to customer desires. We might share aggregate information about our users
with third parties for various purposes, such as helping us better understand and improve our
services, and for advertising and marketing purposes.
How We Collect and Use Personal Information
Build A Cookbook collects personal information from you at several different points on our Web site,
as set forth below. In general, we use personal information for the purpose for which it was collected
(such as to provide services or complete transactions you have requested, for billing purposes, and to
anticipate and resolve problems with our Web site and our products and services), for our own internal
business operations, to respond to customer support inquiries and for other purposes as described
Registration, Purchases; Other Information Submissions
- When you register to become a member on our Web site, you are asked to create a unique login
and password, and are required to give certain personal information (such as your name, email
address, and zip code). We might also request certain information about your tastes and preferences
(such as your favorite food, purchases or recipes).
- Information you provide during registration might be used for some or all of the following:
- - to provide services you have requested, or to otherwise fulfill your request; and
- - to contact you from time to time
(i) about services on our Web site for which you have
(ii) with news,
(iii) for internal marketing, informational, and promotional
(iv) for any other lawful purpose related to your use of the Web site.
- Additionally, your registration information might be used, together with other information you
submit to us in conjunction with your use of the Web site, for the following purposes:
- - for editorial purposes, such as when you submit a recipe to us (e.g., to attribute your submitted recipe to you);
- - to contact you for any reason regarding content you have submitted to the Web site (e.g., to ask you a question about a recipe you have submitted); and
- - to identify you by name when posting content you submit to us on the Web site (e.g., when you request a recipe on the Web site, to post your name and a description of the recipe you are requesting).
- If, during or immediately following registration, you choose to view offers for goods and
services that are available from selected third party companies (“Co-Registration Vendors”), we will
make certain contact and demographic information you provide during registration (e.g., name, age,
and/or e-mail address) available to these vendors. If you request goods or services from a
Co-Registration Vendor, you might be asked to submit additional demographic and other personal
information. The Co-Registration Vendor might use your registration information which we provide
to it, along with any information you submit directly to it, to fulfill, or secure fulfillment of,
your request. For additional information about disclosure of your personal information to our
Co-Registration Vendors, and their use thereafter, please see the “Disclosure of Personal
Information” section below.
- We collect personal information such as your credit card, credit card billing address, and
related billing information if you purchase products or services on our Web site. We use this
information to fulfill your orders and bill you for them.
- Any information that is not personally identifiable information but is publicly displayed on the
Web site (such as user name and photos) might appear in the results of searches conducted on
Internet search engines while you are a member of the Web site and potentially for some time period
after your membership is terminated, depending upon the search engine’s indexing practices.
As an Build A Cookbook member, you will receive our transactional business communications (e.g. membership communications, administrative messages, etc.)
at your email address or street address. In addition you might be automatically enrolled in one or more of our email subscription programs. While
we reserve the right to send you our transactional business communications without offering you the opportunity to opt-out of receiving them, we do
provide you with the opportunity to select whether or not you wish to continue to receive our subscription-based emails. See the Email and Newsletters
section below for information on how to manage your subscriptions.
Email and Newsletters
When you submit your email address to us to initiate a subscription to one of our newsletters we
ask for personal information such as your name and email address. This personal information is only
used to send you the newsletter(s) you are opted in to receive. You may choose not to receive promotional
emails or electronic newsletters from us by: (A) following the "unsubscribe" instructions in the specific
email from which you wish to opt-out; (B) visiting the
Manage My Email Subscriptions
section of the Site and following the appropriate
instructions or (C) contacting Customer Service and specifying the
particular email(s) from which you wish to be removed.
When you elect to use our referral service for e-mailing a recipe or other content to a friend,
we ask you for your friend’s name and e-mail address. Build A Cookbook will automatically send your friend
a one-time e-mail on your behalf which contains the recipe or other content, and which invites your
friend to visit the Web site. Build A Cookbook uses your friend’s name and e-mail address only to send
this one-time e-mail, and does not store this information. If your friend does not wish to
receive “e-mail-a-friend” messages to be sent on your behalf, he or she must contact you directly.
Build A Cookbook users may not use our referral service to send unwanted spam to others.
When You Use “Invite-A-Friend” or other referral services
If you elect to use any of our referral services for informing a friend about our Site or any portion
thereof, you will be asked to provide your friend’s name and e-mail address. We will then
automatically send the friend a one-time e-mail (usually including your name and email address)
inviting them to visit the Site. We ask for this information for the sole purpose of sending this
one-time e-mail and tracking the success of our referral program.
Gift Recipient Email notification
If you purchase a Supporting Membership for someone else we will send them an email
(usually including your name and email address) notifying them that they were given a gift membership.
We ask for this information for the sole purpose of sending this one-time e-mail and for gift
We may offer chat rooms, message boards, bulletin boards, blogs or similar public forums where you
do not apply when you provide information (including personal information) in connection with your
use of these public forums. We may use personally identifiable and non-personal information about
you to identify you with a posting in a public forum. Any information you share in a public forum
is public information and may be seen or collected by anyone, including third parties that do not
any information you choose to publicly post or share through our Website.
Contests, Promotions, Offers, and Surveys
From time to time our Web site requests personal information from users via contests, promotions,
offers and surveys. Participation in these contests, promotions, offers, and surveys is completely
voluntary and you therefore may choose whether to disclose personal information in connection with
these activities. Personal Information requested in these activities might include contact
information (e.g., your name and shipping address) and demographic information (e.g., your zip code
or age level). We use this information to notify you if you’ve won and to award prizes. We use
information we collect in surveys for internal purposes, such as to ascertain the use of this Web
site and improve its usefulness to you. We might also provide third parties with this information,
and might combine it with some or all of your registration information. Third parties might use
the information we provide them to contact you regarding products or services of interest to you.
These disclosures are discussed in greater detail below in the
“Disclosure of Personal Information” section. When we provide information collected
during a contest, promotion, offer, or survey on the Web site to third parties, we always disclose
this to you at the time of collection.
We collect personal information when you submit comments, questions or suggestions to
our customer service department. We use the information you provide to respond to your
submission and use the ideas to make site improvements.
Cookies, Web Beacons, and Log Files
Cookies: We use “cookie” technology on our Web site. We might place one or
more cookies in the browser file of your computer. Although such cookies do not contain any personally
identifying information about you, we might link this information to personal information about you. If we do,
information about your browser, which is recorded in the Web site’s logs and which allows us to provide a
usage patterns about you and other users of our Web site. In the course of placing advertisements on this Web site,
personalize your experience on the Web site, including helping authenticate you when you use the Web site, remembering
your preferences and registration information and customizing the content, and advertisements provided to you on the site.
For example, storing a cookie on your computer allows you to log in without typing the registered e-mail
to your interests. If you do not want these cookies stored on your computer you can reject cookies by modifying your
browser settings accordingly (each browser is different, so check the “Help” menu of your browser to learn how to
change your cookie preferences). However, if you choose to reject cookies, you might not be able to access products
and services we offer which require you to “login” or “sign in”. Please also note certain types of e-mails available
through the Web site might automatically log you in to the Web site and/or set new cookies when you click on the
links in the e-mails and you might need to manually remove such cookies if you do not want them to be set on your
computer. See section titled “Third-Party Web site Advertising - General” below for additional information about cookies.
- Web Beacons: We use, and permit third parties to use, “Web beacons”
(also known as Internet tags, pixel tags, single-pixel GIFs, clear GIFs, invisible GIFs,
1-by-1 GIFs, and Web bugs) on our Web site and in our e-mail newsletters, to monitor the effectiveness
of advertising and for other lawful purposes. These Web beacons do not collect personally identifying
information about you on our Web site.
- Log Files: We track log files on our Web site (i.e., we log your computer’s
IP address into our log files when you visit a page on our Web site) and use them to analyze trends,
administer the Web site, track your movements on the Web site, and gather broad demographic information
for aggregate use. We might link some or all of this information to personally identifiable information
that is stored on a cookie in your computer. We only use information gathered from these activities for
our internal marketing and operational purposes.
Third Party Service with Cookies: We may use one or more third party services
to compile nonpersonal information regarding our user's browsing habits, such as page views, visits,
unique visitors, etc.
Disclosure of Personal Information
Build A Cookbook will not sell, rent, or share personal information with third parties without
- Consent: With your consent, we might disclose your personal information to
third parties in order to provide you with products and services that you have requested.
- During or immediately following registration, you have the option to view and select
offers from various third party companies that may be of interest to you, such as retailers
and consumer products manufacturers. These offers are made available to you by our
Co-Registration Vendors. If you choose to view these offers we will make information
you provide during registration available to these vendors. The vendors will forward this
information, along with any other information you provide in conjunction with your request,
to companies you have selected in order to fulfill, or facilitate fulfillment of, your
request(s). Our Co-Registration Vendors are contractually obligated to keep all such
information confidential and to only use it for the purposes for which it was provided.
If you do not select any of the available offers, the vendors will delete your information
which they have been provided. Please note, however, that any information that is passed on
by these vendors to third party companies that you select is subject to those third parties’
- With your consent, we might disclose information you provide to us during registration to
third parties in conjunction with (i) your entry into a contest or promotion, (ii) your request
of an offer, or (iii) your participation in a survey or similar activity on the Web site. You
might be asked for additional information in order to enter the contest or promotion, request
an offer, or participate in a survey. The third parties will use the information we provide to
them, along with any information you provide during your entry, request, or participation, in
order to (i) notify you if you have won a prize in a contest or sweepstakes, and (ii) to fulfill,
or facilitate fulfillment of, requests for products or services you may make in connection with
your entry, request, or participation. These third parties are contractually obligated to keep
all such information confidential and to only use it for the purposes for which it was provided.
When we provide information collected during a contest, promotion, offer, or survey on the Web
site to third parties, we always disclose this to you at the time of collection.
- Build A Cookbook’s Own Business Purposes: We use and disclose information
about you for our own internal statistical, design, or operational purposes, such as to estimate
our audience size, measure aggregate traffic patterns, and understand demographic, user interest,
purchasing and other trends among our users. We might outsource these tasks and disclose personal
information about you to third parties, provided the use and disclosure of your personal information
by these third parties is restricted to performance of such tasks. We might also share personal
information with third-party vendors who assist us in performing internal functions necessary to
operate our business. We require our third party vendors to keep such information confidential
and to only use the information for the purpose it was provided.
- Protection of Build A Cookbook and Others: We disclose personal information when we
believe it is appropriate to comply with the law (e.g., a lawful subpoena, warrant or court order);
bill, and collect for amounts owed to us; to protect our or our users’ rights, property or safety;
or to protect our users from fraudulent, abusive, or unlawful use of our Web site; or if we
reasonably believe that an emergency involving immediate danger of death or serious physical
injury to any person requires disclosure of communications or justifies disclosure of personal
information without delay.
- Business Transfers: Information about our users, including personal information,
might be disclosed as part of any merger, acquisition, debt financing, sale of company assets,
as well as in the event of an insolvency, bankruptcy or receivership in which personally
identifiable information could be transferred to third parties as one of the business assets
of the company.
We do not intend, and the Website is not designed, to collect personal information from
children under the age of 13. If you are under 13 years old, you should not register for our
services or otherwise provide information on our Website and should ask your parent to do so for you.
Third Party Web Site Advertising - General
We may use one or more third-party advertising companies to serve ads when you visit our Web site.
We do not share personal information about you with any third party advertiser unless you give us
permission to do so, separate from any permission you provide during the registration process.
you have seen and types of things in which you appear interested. These advertisers might also
use combined information about your visits to our Web site and other Web sites in order to
provide advertisements about related goods and services of interest to you. 3rd party advertising
networks may place a cookie on your computer to tailor ad content both on Build A Cookbook and on
sites within the third party network that you visit in the future.
Third Party Links
From time to time we might have links to other Web sites from our Web site. We do not
control, and therefore cannot be responsible for, the collection, use, or disclosure of your
any third-party Web site that you link to from our Web site. The privacy policies of such Web
sites might differ from that of our Web site; therefore, we encourage you to review and understand
the privacy policies of such Web sites before providing them with any information.
Third Party Sources
Build A Cookbook might also obtain information about you from third parties, such as demographic
marketing information, address verification, or third party mailing lists, and add such information
to, or combine it with, your personal information. Should we ever obtain this information and
We use reasonable security measures to store and maintain personally identifying
information so as to protect it from loss, misuse, alteration or destruction by unauthorized
parties while it is under our control.
We collect, process, and maintain your information in the United States, where privacy
laws might not be as protective as in your home country. If you are using the Web site from
outside of the United States, by providing your information to us you are consenting to the
transfer of your information to the United States for processing and maintaining in a manner
Correcting/Updating Personal Information
We give you the opportunity to opt-out of receiving commercial e-mail from us by following
the opt-out instructions provided in the message. Even if you opt-out in this manner, however,
you will still receive account-related messages from us. To get placed on our “DO NOT E-MAIL” list,
send a request to
If your e-mail address is added to the “DO NOT E-MAIL” list, you will not receive any newsletters or
other opt-in e-mail messages. Please note, however, that your e-mail address being placed on the
“DO NOT E-MAIL” list does not prevent you from receiving “send-to-a-friend” e-mail messages, or email
messages from third parties from which you requested information, products, or services from during
or immediately after registration. To opt-out from messages from these third parties, or from any
other communications that you receive directly from third parties, you must contact them directly
in order to opt-out.
California Privacy Rights
California Civil Code Section 1798.83 permits customers who are California residents to request
certain information regarding disclosure of personal information to third parties for their direct
marketing purposes. We do not provide your personal information to any third party for their direct
marketing purposes without your consent. If, having provided your consent, you would like to revoke
your consent to future disclosure of your personal information to third parties, send a request to
with “California Opt-Out” in the subject line. Please note that this opt-out will not prevent the
use of information that has already been disclosed to third parties with your consent and you
should contact them directly to opt-out from such communications. If you would like more information
with respect to your privacy rights under California law, you may contact us at
CustomerRelations@Build A Cookbook.
Please indicate such a request by placing “California Disclosure Information” in the subject line.
with Build A Cookbook, please contact us at CustomerRelations@OurRecipeVault.com
or use the following address phone or fax number:
c/o PAAT Inc.
110 West 94th Street
New York, NY 10025